From day one of building Acta, I believed we could create something that not only generates revenue, but genuinely helps people around the world.
But believing it and actually building it — are two very different things.
We've pivoted three or four times already. Maybe too early. Maybe not. That's part of it.
The truth about building a real startup?
You have to detach from your ego.
You have to stay cold when it comes to execution.
And you have to judge yourself by outcomes not intentions.
Right now, I feel like we're finally moving in the exact direction we need to be.
Instead of forcing a B2C product where we don't have real experience, we're focusing on B2B. The use case is clearer, the lifecycle makes more sense, and it aligns better with what we actually understand.
I feel much more connected to building brands within our startup journey than trying to push a B2C product where I don't see long-term success.
The real lesson is this: be honest with yourself. Find clear answers, even if they're uncomfortable, and then adjust your behavior accordingly. Otherwise, you end up stuck with an unclear mind. And in business, an unclear mind creates tension.
That's something we're learning at Acta through meditation, breathwork, and transparent conversations about what we actually feel. If you avoid that kind of clarity, small cracks start to appear. Especially in the beginning. And those cracks usually look like this: co-workers chasing different goals, unspoken expectations, ego getting in the way.
Authenticity isn't soft. It's strategic.